Call for Papers Special Issue on “Voluntary Market Payments”

Posted on 2013/09/02. Filed under: 經濟 |

Call for Papers Special Issue on “Voluntary Market Payments”

Journal of Socio-Economics

Guest Editor: Martin Natter

The Journal of Socio-Economics is inviting submissions for a special issue on Voluntary Market Payments. Voluntary market payments, such as tipping, have a long tradition and sometimes reflect a significant part of the overall payment for a service. More recently voluntary payments have also been adopted or tested at an increasing rate by diverse services such as restaurants, sports events, car repair, hotels, cinema tickets, music downloads or zoos as temporary or even as permanent pricing mechanism for the full service or part of it. Under the name “Pay-what-you-want” (PWYW) or “Pay-as-you-wish” some of these services have gained a significant number of new customers and received customers’ attention while others failed. Implementations vary in their degree of interaction between seller and buyer, the usage of reference prices, combinations with social purposes, sales channels and the value of offered products or services. The increasing number of implementations enables field studies that can help to address interesting research questions.

The special issue on voluntary payments focuses on new thinking and research that helps to better understand the characteristics of and differences between different forms of voluntary payments and their implications for service implementations and the allocation of marketing investments.

The deadline for initial submission to this special issue is November 1st, 2013. When submitting a paper, authors should use the EES system (http://ees.elsevier.com/jse/default.asp) and choose the appropriate article category (authors select SI: Voluntary Market Payments).

For more Information regarding the topics of the special issue and regarding the submission process, authors can refer to the attached detailed “Call for Papers”.

For questions, please contact Martin Natter (natter<a href="mailto:natter).

With thanks,

Guest Editor Martin Natter

Journal of Socio-Economics

Contact: natter<a href="mailto:natter

Prof. Dr. Martin Natter
Strothoff-Chair of Retailing
Goethe-University Frankfurt/Main
Grüneburgplatz 1, RuW,
D-60323 Frankfurt am Main, Germany

Tel: 069 / 798-34650
Fax: 069 / 798-35002
Internet: http://marketing.uni-frankfurt.de/
SSRN: http://ssrn.com/author=979480

Special Issue of the Journal of Socio-Economics on Volutary Market Payments.pdf

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